GRABINER/HALL SELECTED TO RE-ENGINEER THE VISUAL BRAND OF CML EMERGENCY SERVICES, Inc.
LOS ANGELES, Calif. February
2, 2004 --- Grabiner/Hall, a B2B marketing design and public relations
firm, will serve as the creative and direct marketing agency for
CML.
Grabiner/Hall will be responsible for providing creative leadership,
design execution and assistance with refining and extending the
reach of CML’s ongoing marketing efforts. G/H’s initial
efforts will focus on brand awareness, lead generation and visual
impact at trade shows. The program will expand throughout 2004 to
include: the re-engineering of CML’s visual brand, development
of a new corporate website, and product collateral.
CML provides products, services and solutions for 9-1-1 emergency
communications systems. Leveraging its long-standing involvement
in the industry and its unique vision for the future of E9-1-1 communications,
CML is leading the way with groundbreaking solutions that save lives,
time and money at the community, state and regional levels.
“Grabiner/Hall, led by Lenn Grabiner, is a firm that I have
come to rely on and trust. We have undertaken similar projects in
the past, with spectacular results. I expect no less in our current
endeavor,” said John K. Thompson, the vice president of marketing
and product management at CML. “The Grabiner/Hall staff possesses
an innate understanding of how to convey a strong visual presence
that reinforces a company’s brand. Their expertise will assist
us in delivering our corporate vision and supporting messages to
our customers, prospects and the broader market.”
“CML has a unique and innovative offering,” said Lenn
Grabiner, a principal of Grabiner/Hall. “At G/H it’s
our job to help the CML team to define the clearest and most impactful
messaging possible. The G/H team will develop the tools to communicate
the essence and nuances of the CML offerings and overall value proposition
to prospects, customers, partners, and other interested parties.”
Media Inquiries:
Kande Hall
Ph: 310.364.1100 ex106
Fx: 310.364.1222
Twitter: KandeHall
Email: Kande@grabinerhall.com