GRABINER/HALL SCORES KEY MEETINGS WITH PRESS FOR ETELECARE
LOS ANGELES, Calif., -- When eTelecare Global Solutions needed more awareness of its company and services, they came to Grabiner/Hall, which resulted in face to face meetings with INC. magazine, FORTUNE magazine and BLOOMBERG TELEVISION. Grabiner/Hall, the award winning agency, voted one of the Top 50 BtoB Agencies in the country in 2004 by BtoB magazine, was pleased to handle the public relations pilot project for eTelecare, recognized as the highest quality call center provider for the U.S. market.
Grabiner/Hall developed the New York Press Tour to introduce the company to the leading print and broadcast business press to generate awareness of eTelecare’s extraordinary growth to $150 million in four years and their impending IPO for early next year.
eTelecare’s Derek Holley, co-president and co-founder; and Natalie Fischer, director of marketing met with business and associate editors for an informal meet and greet to get eTelecare on the business press’ radar well ahead of the IPO. The NY Press Tour developed by Grabiner/Hall for eTelecare paid off. The rising company was recently included in the 2005 INC. 500 List. Each year, INC. magazine produces the INC. 500, a list of the nation's fastest-growing private companies.
About Grabiner/Hall
Grabiner/Hall, headquartered in Los Angeles, California, is a marketing design and public relations firm whose diverse client base is comprised of B2B organizations in the manufacturing, technology, healthcare and home furnishing industries. Since 1985, Grabiner/Hall has provided a host of creative solutions including web development, print collateral, advertising, lead generation, and public relations strategies that have transformed growing companies into powerhouse brands. In 2004, GH was selected as one of the top agencies in the country by BtoB magazine.
About eTelecare Global Solutions
Founded in 1999, eTelecare Global Solutions provides contact center operations for leading financial, computer and telecommunications firms. By combining the management experience of former McKinsey consultants with affordable, highly educated agents in the Philippines and the U.S., eTelecare Global Solutions raises the bar for quality and lowers overall costs per resolution.
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Email: Kande@grabinerhall.com