Lenn Grabiner Featured as Marketing Guru on KRLA 870 AM Radio Show
LOS ANGELES, Calif. --- On
Sunday, June 6, 2004, Lenn Grabiner, the principal of a B2B marketing
design and public relations firm, Grabiner/Hall, returned to the
airwaves once again to share his marketing expertise. Grabiner was
contacted to be a guest on Los Angeles’ premier talk show
station KRLA 870 AM Radio. He was featured in the Business and Technology
segment from 6 to 7pm. Grabiner was interviewed by KRLA Radio personality
Eric Shuss to address some questions regarding the effects of using
edgy advertising in marketing.
“Determining what your company is all about, choosing the
right target audience, and deciding which vehicle to use to deliver
your messaging is critical,” commented Grabiner when asked
for the best advice in marketing. “Maintaining consistency
is key to creating a visual brand.”
Grabiner added, “Keys to marketing include having a goal and
reasonable expectations, and then tracking the effectiveness of
what you’re doing as it applies to your goals and making any
adjustments along the course.”
The interview aired live reaching 200,000 listeners from Ventura
to San Diego. The complete broadcast of the interview will be available
next month at http://www.grabinerhall.com
About Grabiner/Hall
Grabiner/Hall, headquartered in Los Angeles, California, is a marketing
design and public relations firm whose client base is comprised
of B2B organizations in the home furnishings, manufacturing, technology
and service sectors. Since 1985, Grabiner/Hall has provided a host
of creative solutions including web development, print collateral,
advertising, direct response campaigns, and public relations strategies
that have transformed growing companies into powerhouse brands.
Media Inquiries:
Kande Hall
Ph: 310.364.1100 ex106
Fx: 310.364.1222
Twitter: KandeHall
Email: Kande@grabinerhall.com