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G/H gives Marketing Sciences the best of both worlds

By John Thompson, CEO and President, Marketing Sciences

Typically I do not read Denny Hatch’s column Business Common Sense, but some days I do.
Today, I read it.

The article focused on the conventional “common sense” wisdom that an agency cannot effectively succeed at both direct marketing and branding, stating “the better they are at direct, the worse they are at general advertising.”

When I read it, I kept thinking, “Yes, but that is not true of Grabiner/Hall (G/H). They can do both--exciting creative AND successful direct marketing with measurable results.” I would read some more and think, “True, but G/H always drove the numbers and had great design.”

That is the core of G/H’s value, at least to me. G/H can and does great design for branding and for direct and delivers solid copy to targeted buyers. All of which adds up to solid results.

To download the entire article to which John refers, click here.


 

Currently the CEO and president of Marketing Sciences, John Thompson has held a number of senior technology and marketing positions at WhiteCross Systems, Inc., Magnify, Inc., PLATINUM technology, IBM, and Metaphor Computer Systems.

Marketing Sciences specializes in improving the efficiency, effectiveness and measurable results of client sales, marketing and business development efforts.

 

 

Media Inquiries:
Kande Hall
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Twitter: KandeHall
Email: Kande@grabinerhall.com