VYCON Selects Grabiner/Hall For Website and Corporate Identity Development
LOS ANGELES, Calif., August 9, 2005 – When an industry leading company spins off a subsidiary that needs a whole new corporate identity, who do they call? Grabiner/Hall, a twenty-year old marketing design and PR agency, voted one of the top 50 agencies in 2004 by BtoB magazine, that’s who. VYCON a subsidiary of Calnetix, a successful consulting and engineering firm, selected Grabiner/Hall for the mission to launch the brand new company. Phase one included the development of VYCON’s new corporate identity and website.
VYCON came to Grabiner/Hall ready to move forward–from a business model on paper, to a company with a professional and credible image. GH was tasked with first creating messaging and visuals that would become the “foundation” and branding guidelines for all future marketing materials. The agency developed the VYCON corporate logo, produced a B2B website, a trade show exhibit, and a sales presentation for use by the company’s sales force. GH’s challenge was to make VYCON look like a major player, clearly communicate the company’s value proposition, educate the target markets as to the benefits of their flywheel technology, and to assist funding efforts by appealing to investors.
The branding efforts developed by Grabiner/Hall were “flexible in nature” enabling future materials such as brochures and direct mail campaigns to be easily produced while maintaining consistency with the new visual brand.
“Calnetix, our parent company, invested more than $2 million (in R&D) into the development of VYCON flywheel products. And now, as a result of our selecting Grabiner/Hall as a marketing partner, VYCON is uniquely positioned to fulfill its vision to re-examine, rethink and redefine how the world views UPS power, said Louis Romo, Vice President Business Development for VYCON.
About VYCON
The VYCON mission is to become the leading worldwide manufacturer of flywheel based energy systems by delivering a full line of products using the most innovative technologies at a price competitive with existing power sources.
VYCON is a subsidiary of Calnetix, a technology development company focused on high-speed motors and generators, magnetic bearings, control systems and electronic designs. Since 1998, Calnetix has been a valued supplier of motors, generators and magnetic bearings to a number of world-class technology-oriented clients.
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