Public Relations
80% of what we read in the paper, online and in magazines is placed by a PR professional. No longer do publications have the staff nor the time to seek out enough content on their own, so they rely on pros to provide them accurate and honest content to fill editorial requirements. You may have the hottest company ever, but if nobody’s writing about it you’re missing the 3rd party credibility that it takes to get noticed, to grow name awareness and level the playing field with larger companies.
